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Choosing the correct research design and data collection methodology is among the most ambiguous aspects for students working on their IGNOU project. A majority of students begin writing their ignou mcom assignments without being able to clearly define what research they're actually carrying out. This is why it appears as if the methodology is lacking, copied, or out of sync with the subject.
This article focuses exclusively on the steps to select an appropriate research style and data collection methodology that is suitable for IGNOU MCom projects. It presents concepts in simple language and connects them to examples so that students are able apply them effortlessly.
Research design functions as an outline for your study. It defines the direction of your research project. If your research design is not correct, everything that includes data collection, analysis and conclusion will be questioned.
IGNOU does not anticipate complex or extremely technical research designs. What they do expect is alignment. Your design should correspond to your objectives, the topic and accessibility of information.
Many students are penalized not due to the topic being bad it's because their layout is not in line with the goals the students have set out in their writing.
Research design explains what type of research you're conducting. It will answer three important questions.
What is being researched
Why it is being investigated
How it is being researched
In ignou MCOM project work IGNOU (your input here) project work research design is usually categorized between the following groups.
A descriptive research model is one of the most commonly utilized design in IGNOU MCom projects. It is utilized for projects that aim to define a condition, situation or perform.
This design is suitable for topics such as.
Satisfaction of employees
Customer perception
Performance analysis
Management of working capital
Impact of training on employees
In descriptive research The researcher is not allowed to manipulate variables. The focus is on being observant and describing facts.
Example explanation.
The study follows an analytical research plan to analyze the present financial position of the selected company by analyzing relevant data.
This design is secure and accepted. It is also easy use in a ignou MCOM project.
Analytical research design is employed in research that goes beyond description and attempts to analyse patterns of performance or relationships.
This design is appropriate when your project includes.
The ratio analysis
Ratio analysis
Comparative study among companies
and their financial evaluation
Many finance related ignou MCOM projects employ analytical design along with descriptive designs.
Example explanation.
This study utilizes an analytical research model to assess the financial performance of the firm by way of trend and ratio analysis.
This shows depth but isn't complex.
Exploratory research methods are employed for topics that are in its initial stages or not well defined. It is not as common for IGNOU MCom projects but may use in areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study employs an exploratory research design to assess the level of awareness among employees regarding current accounting practices.
Make use of this design only when you are exploring something that is not familiar to you.
In order to choose the most appropriate design, ask yourself these questions.
Do I describe an existing situation
Do I analyze the performance or trend
Am I looking into some new ideas
If your answer is a description and not a description, then you should go with a descriptive design.
If it involves numbers and comparison with analytical designs.
If it is about understanding new ideas consider exploratory designs.
For most ignou mcom submissions that are descriptive and analytical, these designs are more than enough.
When you have chosen the research plan then the next stage is selecting the way in which data is collected. The data collection method must fit the research strategy.
IGNOU allows both primary and secondary data. It is the honesty and transparency.
Primary data is information gathered through direct contact with the researcher, for the first.
Common primary data tools comprise.
Questionnaire
Interview
Observation
Primarily gathered data can be beneficial in projects that involve opinions behaviour, perceptions.
Examples of subjects suitable in primary research.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Students often use questionnaires, but don't design them correctly. IGNOU does not analyze the questionnaire with a thoroughness, but it ought to be relevant and rational.
Guidelines for questionnaire design.
Keep questions short and simple
Beware of technical language
Make sure you answer close-ended questions
Link questions with objectives
Example description for methodology section.
Primary data was gathered using an organized questionnaire that consisted of specific questions that are designed to be close to the purposes from the study.
Don't claim advanced survey techniques if they did not employ them.
Interview method isn't as popular but is useful for smaller sample studies. It works well for case studies as well as qualitative subjects.
Example explanation.
Primary data was gathered via personal interviews with employees to learn their perspectives about the issue.
Only use the interview method if you have had contact with respondents.
Secondary data refers to information already received by another. It is commonly used in the ignou mcom projects work.
Sources of secondary data include.
The annual report Financial statement Books Research journals Company websites Government publications
Finance and accounting issues largely require secondary information.
Example explanation.
The research is based on secondary data taken from companies' annual reports in textbooks, journals, textbooks and official websites.
Secondary data is totally acceptable If it is appropriately mentioned.
The majority of students think that primary data appears better. This isn't always the case.
Select primary data whenever possible.
The topic you are discussing involves opinions or behaviors
You have access to people
Size of the sample is feasible
Use secondary data only when.
Your subject is finance or accounting based
Data is readily available on reports
This time is short
IGNOU cannot penalize projects on the basis of secondary information. The most important thing is that the analysis is done correctly.
A sampling method explains how the participants or units were chosen.
In the ignou project work using simple sampling methods is sufficient.
Convenience sampling is one of the most often used method of student.
Example explanation.
Convenience sampling is a method to select respondents based upon availability and accessibility.
This is a factual and valid assumption that has been acceptable by IGNOU.
Random sampling might be mentioned when respondents were randomly selected.
Example explanation.
Random sampling was employed to select respondents from the crowd.
Use this only if selection occurred at random.
Sample size should be considered reasonable and is manageable.
The typical sample sizes for IGNOU projects range between 30 to 100 people who take part in surveys.
For financial studies, the size of the sample may refer to number of years or companies.
Example explanation.
The sample size is 50 people from the chosen organization.
Or
The study includes financial information of five consecutive years.
Keep this consistent with your analysis section.
Study time defines the time frame of your research.
For financial topics, write down the financial year clearly.
For survey topics, you should mention the time of research.
Example.
The period of study covers three months in which data was gathered and then analyzed.
This shows planning and clarity.
Many ignou mcom project submissions suffer from mistakes that could be avoided.
Copying methodology from the internet
Utilizing advanced terminology without understanding
Uncertainty between objectives and the methodology
using primary data with no evidence
Avoid these errors to improve your project quality.
IGNOU examiners look for.
Detachment
The flow of logic
Connects to the topic
Truthful explanation
They do not expect perfect research. They demand sincere efforts.
Simple and well explained approach usually performs better that a technical copy.
Always take your time reading your objectives before making your writing strategy. Every goal should be supported with a plan.
If objective is to analyze financial performance, refer to specific ratios.
If objective is to evaluate the level of satisfaction among employees, you should mention questionnaires.
This alignment gives a strong impression.
Picking the appropriate research design and data collection methodology can be done without worrying about complexity. It's about the appropriateness. For an ignou MCOM project, simple choices explained clearly make the best choice.
Be aware of your topic. Be honest about your data. Write in your own words. The simple act of writing can help you improve your scores and confidence.
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