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The choice of the appropriate research design and the method of collecting data is one of the most ambiguous aspects for students who are working on their IGNOU project. Students often begin writing the ignou mcom proposal without completely understanding the nature of research they're actually carrying out. Thus, the methodology section may appear uninspired, copied, or out of touch with the topic.
The article focuses solely on the best way to choose the best research design and method of data collection appropriate for IGNOU MCom projects. It explains concepts in an easy language and links them to practical examples so that students can quickly apply them.
Research design is a plan for your study. It establishes the direction of your project. If your research design is flawed, everything that begins with data collection and analysis as well as conclusion becomes questionable.
IGNOU does not expect complex or highly technical research models. What they expect is alignment. The design must be consistent with your goals, topics, and the availability of data.
Many students lose marks not because their subject is poor it's because their layout isn't compatible with the objectives they have written.
Research design defines the kind of study you're conducting. It can answer three main questions.
What is being investigated?
for? Why is it being examined
How it is being investigated
In the case of ignou MCOM project work research design is usually categorized among the following classes.
A descriptive research model is among the most frequently employed design in IGNOU MCom projects. It is employed when the goal is to identify a condition, situation or even a performance.
This design is suitable for subjects such as.
Customer satisfaction
Experience of the customers
Evaluation of financial performance
Management of working capital
Effect of training on employees
In descriptive research researchers do not alter variables. The emphasis is on being observant and describing facts.
Example explanation.
The study follows an outline research method for the analysis of the current financial situation of the company based on relevant information.
This design is safe as well as accepted. It's also simple to defend in an ignou MCOM project work IGNOU project.
Analytical research is a method of study when a study goes above description and tries to analyze the relationships between performance trends or patterns.
This design can be used when your work involves.
Analysis on ratio
Analysis of trends
Comparative study of companies
Financial year-to-year evaluation
Many finance-related ignou projects employ analytical design and descriptive design.
Example explanation.
The study is based on an analytical research method to assess the financial performance of the company using ratio analysis and trend analysis.
This shows depth, but without sounding complex.
Research design that is exploratory is often used for topics that are fresh or has not been clearly defined. It is less frequent among IGNOU MCom projects but may apply to areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study follows an exploratory research model to study the employee's perception of new accounting practices.
Use this design only if your topic is really exploring something unexplored.
To pick the appropriate design Ask yourself these questions.
Am I describing an existing situation
Do I examine the performance or trends
Am I investigating some new concepts
If your answer is descriptive the design should be descriptive.
If it involves numbers and comparison, add analytical design.
If it relies on understanding and interpreting new ideas go for exploratory design.
For most ignou project submissions detailed and analytical designs are more than sufficient.
Once you've decided on a research strategy, the next step is choosing how data will be taken. Data collection method should support the research plan.
IGNOU accepts primary and secondary data. What matters is honesty and clarity.
Primary data are data that is collected via the individual researcher who is collecting data for only the second time.
Common data tools for primary use include.
Questionnaire
Interview
Observation
Primarily-sourced data is helpful to use when your project involves beliefs behaviour, perceptions.
Examples of subjects that can be used in primary research.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students make use of questionnaires, but do not design them correctly. IGNOU does not analyze the questionnaire to its fullest extent, however it must appear relevant and rational.
Guidelines for questionnaire design.
Make questions easy to understand
Avoid any technical words
Use closed ended questions
Incorporate questions into objectives
Example description for methodology section.
Primary data was collected using the structured questionnaire, which consists of short-ended questions formulated according to the purpose used in this research.
Do not use advanced survey methods if you did not employ them.
Interview method is less common but can be helpful for small-sample studies. It's great for case research and qualitative topics.
Example explanation.
The initial data collection was done through individual interviews with employees to discover their views on the issue.
Use the interview method only if you have actually spoken to respondents.
Secondary data are data that has been acquired by a third party. The use of secondary data is widespread in ignou mcom project work.
Sources of secondary information include.
Monthly reports and financial statements Books Research journals Company websites Government publications
Finance and accounting topics mainly depend on secondary data.
Example explanation.
The research is based on secondary data gathered from annual reports in textbooks, journals, textbooks including official site websites.
Secondary data is completely acceptable when properly referenced.
Students usually think that primary data looks better. That is not always true.
Choose the primary information when.
The subject of your discussion involves opinions or conduct
You have access to participants
Size of the sample is enough to handle the topic
Use secondary data only when.
Your topic is either financial or accounting based
It is possible to access data through reports
But time is limited
IGNOU does not penalize projects on the basis of secondary data. All that matters is accurate analysis.
A sampling method explains how the participants or units were picked.
In the ignou project work the simple sampling method is sufficient.
Convenience sampling is one of the most commonly used method by students.
Example explanation.
A convenience sampling approach was implemented to select participants based on accessibility and availability.
This is an accurate assumption and is it is accepted by IGNOU.
Random sampling is a possibility when respondents were chosen randomly.
Example explanation.
Random sampling was the method used to identify respondents from the group.
Make sure to use this only in the event that the selection was truly random.
The size of the sample must be reasonable and is manageable.
The common sample sizes used in IGNOU projects range from 30 to 100 respondents for surveys.
In financial research, sample size could refer to the number of years or businesses.
Example explanation.
The sample size consists of 50 people from the chosen group.
Or
The study includes financial information of five years consecutively.
You should keep this in line with your analysis section.
The time period of study is the time frame of your research.
For financial topics, mention the year of financial reporting clearly.
For survey areas, write down the period of the data collection.
Example.
The study period consists of the period of three months where data was gathered and then analyzed.
This shows planning and clarity.
Many submissions to projects submitted by ignou suffer due to avoidable mistakes.
Copying methodology and methods from internet
Utilizing advanced terms without having a clear understanding
the difference between the objectives and methodology
Claiming primary data without supporting evidence
Avoid these mistakes to improve your project quality.
IGNOU evaluaters look for.
Detachment
Logical flow
Importance to the subject
Sincere explanation
They do not expect perfect research. They want genuine effort.
A straightforward and easily explained technique is more often rated higher over a copy of a technical procedure.
Make sure you read your goals before writing your approach. Each objective must be backed by a methodology.
If the goal is to analyze the financial performance of a company, make reference to proportions.
If objective is to analyze employee satisfaction, provide a questionnaire.
This alignment leaves a strong impression.
The selection of the ideal research design and method for data collection will not be about complexity. It's all about a sense of suitability. In an ignou MCOM project simple and clear choices can be the most effective.
Understand your topic. Be honest about your data. Write in your own language. This alone will improve your marks and confidence.
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