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Choosing the correct research design and data collection technique is among the most difficult aspects for students who have to complete their IGNOU project. Most students begin writing their ignou mcom assignments without being able to clearly define what research they are actually doing. This is why the methodology section is thin, sloppy, or a bit disconnected from the topic.
This article is primarily focused on the steps to select the most appropriate research design and data collection method for IGNOU MCom projects. It presents concepts in simple terminology and ties them with practical examples so that students can easily apply them.
Research design acts like an outline for your study. It outlines the direction of your project. If the research concept isn't correct, everything else that begins with data collection and analysis and conclusion will be questioned.
IGNOU does not have complex or highly technical research designs. What they do expect is alignment. Design should be in line with goals, subject, and accessibility of information.
Students often lose marks not due to their topic being poor but rather because their design isn't compatible with the objectives they've outlined in their essays.
Research design can explain what type of research you're carrying out. It will answer three important questions.
What is being considered
for? Why is it being studied
What is being researched
In ignou mcom project work, research design usually falls in one or more of these categories.
This is the most widely used design in IGNOU MCom projects. It is utilized for projects where the aim is to define a condition, situation, or even a performance.
This design is suitable for topics like.
The satisfaction of employees
Satisfaction of clients
Analyzing financial performance
Management of working capital
Effect of training on employees
In descriptive research researchers are unable to manipulate variables. The main focus is watching and describing the facts.
Example explanation.
The study is based on the method of descriptive research in order to analyse the financial position of the selected company using relevant information.
This design is secure easily accepted and easy to defend in an ignou mcom project.
Analytical research design is used to study situations that go beyond description and attempts to examine relationships or performance trends.
This design is ideal when your work involves.
Ratio analyses
Analysis of trends
Comparative study conducted between companies
Financial year wise evaluation
Many finance-related ignou project areas employ analytical design together with descriptive designs.
Example explanation.
The study employs an analytic research model to assess the financial performance of a company with the help of ratios and trend analysis.
This shows depth but isn't complicated.
Exploratory research methods are employed when the topic is unclear or undefined. It is not as common within IGNOU MCom projects but may be used in fields like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study follows an exploratory design of research that seeks to discover the extent of employee awareness about recent accounting practices.
Use this design only when you are exploring something unexplored.
To pick the appropriate design take a look at these issues.
Am I describing an existing situation
Do I examine performances or trends
Am I exploring some new ideas
If your answer is description then go for descriptive design.
If it involves numbers and comparison or analysis, consider adding analytical design.
If it is focused on understanding new ideas, choose exploratory design.
For the majority of ignou MCOM project submissions, descriptive and analytical designs will suffice.
After deciding on the research design the next step is choosing the method by which data will be taken. The method you choose for data collection must complement your research concept.
IGNOU allows both primary and secondary data. What is important is honesty, and clarity.
Primary data is information gathered directly by the researcher for the first time.
Common primary data tools include.
Questionnaire
Interview
Observation
Primary data are useful to use when your project involves beliefs or beliefs, or even behavior.
Topics suitable the primary use of data.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Students often use questionnaires, but don't properly design them. IGNOU MCOM Project Writing doesn't evaluate the questionnaire with a thoroughness, but it should appear appropriate and logical.
Guidelines for questionnaire design.
Simple questions should be asked.
Avoid using technical terminology
Use closed ended questions
Be sure to link questions with goals
Example description for methodology section.
The primary data was collected by using a structured questionnaire made up of closely-ended, standardized questions designed in accordance to the goals of the study.
Do not assert advanced survey techniques if you did not use them.
Interview methods are less popular however it can be useful for small sample studies. It's useful for case studies and qualitative topics.
Example explanation.
Primarily, data was collected through personal conversations with selected employees to get their opinions on the matter.
Utilize the interview technique only if you have had contact with respondents.
Secondary data refers to data already received by another. It is widely used in the ignou mcom projects work.
Secondary data sources include.
Annual reports Financial statements Books Research journals Company websites Government publications
Finance and accounting issues largely depend on secondary data.
Example explanation.
The study is based upon secondary data that was gathered from annual reports books, textbooks, journals or official internet sites.
Secondary data is completely acceptable if properly mentioned.
Many students believe that primary data appears prettier. It's not always so.
Select the primary data source when.
Your topic has to do with opinions or conduct
You have access to respondents
Size of the sample is achievable
Choose secondary data when.
Your subject is finance or accounting-related.
The data is available via reports
But time is limited
IGNOU does not penalize projects based on secondary data. It is about proper analysis.
Sampling design describes how respondents or units were selected.
In the ignou project work basic sampling techniques are sufficient.
Convenience sampling is the most popular method used by students.
Example explanation.
Convenience sampling was the method used in order to pick respondents based upon accessibility and availability.
This is accurate and has been accepted by IGNOU.
Random sampling could be used when respondents were chosen randomly.
Example explanation.
The random sampling method was used to choose respondents from a large population.
Use this only if the pick occurred at random.
The sample size should be acceptable and feasible.
Sample sizes that are common in IGNOU projects range between 30 to 100 participants for surveys.
for financial reports, sample size could refers to the number years or businesses.
Example explanation.
The sample size consists of 50 respondents from a selected organization.
Or
The study includes financial information from five consecutive years.
Maintain this consistency with your analysis section.
The duration of your study determines the period of time you will conduct your research.
For topics on finance, make sure to mention the financial year in a clear manner.
For survey topics, you should mention the time of research.
Example.
The study spans three months of time during which data were collected and analysed.
This shows planning and clarity.
Many ignou mcom project submissions result in errors that could have been avoided.
Copying methodology from the internet
Using advanced terms without understanding
The objectives are not compatible and the methodology
Claiming primary data without proof
Avoid these mistakes to improve the quality of your project.
IGNOU Evaluations seek.
Clarity
Logical flow
relevance to topic
Full explanation
They do not want perfect research. They expect sincere effort.
A simple and well explained method is often more effective than an undocumented and copied technique.
Always take your time reading your objectives before you write your process. Each goal should be supported by a methodology.
If the goal is to analyse the financial performance of a company, make reference to numbers.
If objective is to examine the level of satisfaction among employees, you should mention questionnaires.
This alignment gives a strong impression.
Finding the best research design and data collection technique does not require complexity. It's about the appropriateness. In a project like ignou mcom, simple choices explained clearly is the ideal way to go.
Be aware of your topic. Be truthful about the information you provide. Write in your own language. This alone can help improve marks and confidence.
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