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Choosing the right research design as well as the best method to collect data is among the most difficult aspects for students working on their IGNOU project. Most students begin writing their ignou mcom project without realizing what research they're actually carrying out. Thus, your methodology section will appear inadequate, copied, or a bit disconnected from the topic.
This article focuses exclusively on how to select the most appropriate research design and data collection technique with respect to IGNOU Project MCOM MCom projects. The article explains concepts in a simple way and connects them by providing examples of how students can apply them easily.

Research design functions as the blueprint of your study. It defines the direction for your project. If the research design is wrong, then everything that involves data collection, analysis and conclusion is in doubt.
IGNOU does not anticipate complex or highly technical research design. What they look for is alignment. The design should be a reflection of your goals, your topic, and availability of data.
Many students do not lose marks due to their topic being poor or their writing style is bad, but because the design does not align with the goals they've outlined in their essays.
The research design will explain the type of research you're conducting. It will answer three important questions.
What is being studying?
and why is it being investigated
How it is being researched
In ignou's MCOM project work research design generally falls into the one of those categories.
The Descriptive Research Design is the most widely employed design in IGNOU MCom projects. It is employed for projects that aim to describe a specific situation, condition or a particular performance.
This design can be used for subjects like.
Employee satisfaction
Personal perceptions of customers
Evaluation of financial performance
Management of working capital
The impact of training on employees
In descriptive research researchers do not alter variables. The research is focused on studying and describing the existing facts.
Example explanation.
The study follows the method of descriptive research for analyzing the present financial position of the selected firm using pertinent data.
This design is secure as well as accepted. It's also simple to defend in an ignou MCOM project.
Analytical research is utilized when the study goes far beyond description, and aims to study patterns of performance or relationships.
This design is ideal when your work involves.
Ratio study
Trend analysis
Comparative study between companies
Year-long financial evaluation
Many finance related ignou mcom project topics use analytical design along with descriptive design.
Example explanation.
The study uses an analytical research design to examine the financial performance of the business using trend analysis and ratios.
This shows depth, but without sounding complicated.
Exploratory research is a method of conducting research for topics that are undefined or is not clear. It is not as common on IGNOU MCom projects but may apply to areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory research plan to investigate the awareness of employees about the most recent accounting practices.
Use this design only when your topic genuinely explores something unfamiliar.
To determine the proper design You should ask yourself these questions.
Am I describing a present situation
Do I examine the performance or patterns
Do I am attempting to discover some new ideas
If your answer is a description it is best to go with descriptive designs.
If it is based on numbers and comparison or analysis, consider adding analytical design.
If it focuses on understanding new ideas, choose exploratory design.
For most ignou mcom submissions conceptual and analytical designs are more than sufficient.
After deciding on the research design the next step is selecting the way in which data is collected. The data collection method must fit your research design.
IGNOU accepts primary and secondary data. What matters is honesty and clarity.
Primary data refers to data gathered on the spot by the investigator for the initial time.
The most commonly used data tools are.
Questionnaire
Interview
Observation
Primarily-sourced data is helpful whenever your project requires opinions and perceptions.
Examples of topics suitable the primary use of data.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
A lot of students take questionnaires, but do not design them correctly. IGNOU does not review the questionnaire thoroughly, but it needs to appear legitimate and logical.
Guidelines for questionnaire design.
Be sure to keep questions simple
Do not use Technical language
Use close ended questions
Incorporate questions into goals
Example description for methodology section.
Primary data was collected using a well-structured questionnaire comprising open-ended questions, designed according to the purposes in the analysis.
Don't claim advanced survey methods if you did not apply them.
Interview method isn't as popular but it can be effective for small sample studies. It's great for cases studies and for qualitative topics.
Example explanation.
Primary data was collected by personal interviews with selected employees to find out their thoughts regarding the topic.
Interview method only when you have interacted with respondents.
Secondary data refers to information already taken by another. It is used extensively in the work of the ignou MCOM project.
Sources of secondary information include.
annual reports financial statement Books Research journals Company websites Government publications
Finance and accounting topics mainly require secondary information.
Example explanation.
The study is based upon secondary information gathered from annual reports journal articles, textbooks and official websites.
Data that is secondary to the original source is perfectly acceptable if properly mentioned.
Students usually think that primary data appears better. However, this is not always the case.
Make sure to select primary data when.
Your topic may involve opinions or conduct
You have access to people
Size of the sample is easily manageable
Select secondary data whenever possible.
Your subject is finance or accounting based.
The data is available from reports
But time is limited
IGNOU won't punish any of its projects based on secondary information. What matters is proper analysis.
This design describes how the respondents or units were selected.
For projects like ignou's mcom the simple sampling method is sufficient.
Convenience sampling is one of the most popular method used by students.
Example explanation.
The method of convenience sampling was employed to select participants based on accessibility and availability.
This is real and has been it is accepted by IGNOU.
Random sampling could be used in the case of random selection of respondents.
Example explanation.
Random sampling methods were used to identify respondents from the group.
Use this only if the pick was truly random.
Sample size should be considered reasonable and easy to manage.
The most common sample sizes in IGNOU projects vary from 30 to 100 people who take part in surveys.
For financial studies, sample size can refer to the number of years or businesses.
Example explanation.
The sample size consists of 50 respondents from the chosen group.
Or
The study covers financial data of five consecutive years.
Keep this consistent with your analysis section.
The length of study defines the period of time you will conduct your research.
For financial subjects, include the years of financial data clearly.
For survey topics, you should mention the time of the data collection.
Example.
The study spans the period of three months where data were gathered and analyzed.
This shows planning and clarity.
A lot of ignou MCOM project submissions fall foul of mistakes that could easily be avoided.
Copying methodology from online
Utilizing terms of the future without understanding
The objectives are not compatible and methodological approach
Making claims to primary data without supporting evidence
Avoid these mistakes to improve the quality of your project.
IGNOU appraisers will look for.
The clarity
The flow of logic
Relevance to the subject
Accurate explanation
They don't have the expectation of perfect research. They require sincere effort.
Simple and well-explained procedure is usually more successful over a copy of a technical procedure.
Make sure you read your goals before creating your methodology. Every objective must be supported with a method.
If the objective is to evaluate financial performance, include percentiles.
If objective is to assess the employee's satisfaction, make reference to questionnaires.
This alignment makes a powerful impression.
Picking the appropriate research design and method for data collection can be done without worrying about complexity. It's all about a sense of suitability. In an ignou MCOM project easy choices, clearly explained is the ideal way to go.
Be aware of the subject. Be honest about your data. Write your thoughts in your own words. This alone can help improve scores and confidence.