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Choosing the correct research design and the method of collecting data is one of the most difficult tasks for students who have to complete their IGNOU project. Students often begin writing their ignou mcom assignment without knowing what research they're actually conducting. The result is that the methodology section is weak, copied or a bit disconnected from the topic.
This article is focused on the process of selecting the best research design and method of data collection of IGNOU MCom projects. It will explain concepts in a straightforward language and links them to examples so that students can quickly apply them.
Research design is a plan for your study. It establishes the direction of your project. If the research method doesn't work, everything else that goes along with data collection, research and conclusion will be questioned.
IGNOU does not anticipate complex or technical research designs. They expect alignment. The design should match your objectives, the topic and access to data.
Many students lose marks not because their topic is bad in the first place, but due to their design is not in line with the goals they've written.
Research design is the way to describe the kind of research you're carrying out. It can answer three main questions.
What is being looked at?
to determine why it's being studied
What is being investigated
In the work of the ignou mcom project research design is usually categorized in one or more of these categories.
Description research is among the most frequently employed design in IGNOU MCom projects. It is utilized when the purpose is identify a condition, situation, or perform.
This design can be used for topics such as.
Customer satisfaction
Personal perceptions of customers
Analyzing financial performance
Management of working capital
The impact of training on employees
In descriptive research The researcher is not allowed to manipulate variables. The focus is on taking note of and describing current facts.
Example explanation.
The study follows an approach to descriptive research that aims to analyze the present financial situation of the business using relevant data.
This design is safe as well as accepted. It's also simple be defended in an MCOM project.
Analytical research methods are employed to study situations that go beyond description and attempts to examine and compare performance trends.
This design can be used when your project has.
Ratio study
Ratio analysis
Comparison study between companies
Financial year wise evaluation
Many finance related ignou mcom project subjects employ an analytical approach in conjunction with descriptive design.
Example explanation.
The study uses an analytical research method to assess the financial performance of the company using trend analysis and ratios.
This shows depth, but without sounding complex.
Exploratory research is a method of conducting research when the topic is fresh or has not been clearly defined. It is less common within IGNOU MCom projects but may be used in areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory research methodology for understanding the public's awareness of current accounting practices.
Use this style only when your subject is truly exploring something unexplored.
To select the right design to choose the right design, you must ask these questions.
Am I describing an existing situation
Do I look at performance or trends
Are I researching the possibilities of a new concept
If the answer is "description or description, use descriptive design.
If it involves numbers and comparison with analytical designs.
If it is focused on understanding new ideas take a look at exploratory design.
For most ignou mcom project submissions Analytic and descriptive designs will suffice.
Once research design is selected following the selection, the next step involves to decide how data should be collected. The method of data collection should complement your research concept.
IGNOU permits primary as well as secondary data. It is the honesty and clarity.
Primary data are data that is collected from the researchers directly for the first time.
Common data tools for primary use include.
Questionnaire
Interview
Observation
Primarily gathered data can be beneficial in projects that involve opinions about behavior, perceptions, or.
Topics suitable to be used as primary information.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students make use of questionnaires, but do not design them correctly. IGNOU does not evaluate the questionnaire, however it must appear relevant and logical.
Guidelines for questionnaire design.
Simple questions should be asked.
Avoid technological language
Use closed ended questions
Make sure that questions are linked to objectives
Example description for methodology section.
Primary data was collected through an organized questionnaire made up of closely-ended, standardized questions designed in accordance to the purposes to be studied.
Do not claim the latest survey methods if the method you used did not employ them.
Interviews aren't very common but it's useful for small sample studies. It's great for case research and qualitative topics.
Example explanation.
Primary data was gathered via personal interviews with selected employees in order to gain insight into their opinions regarding the matter.
Use the interview method only if you actually spoke to respondents.
Secondary data is data stored by an individual. This is a common practice in ignou mcom project work.
Sources of secondary data include.
Monthly reports and financial statements Books Research journals Company websites Government publications
Accounting and finance topics typically depend on secondary data.
Example explanation.
The research is based on secondary data collected from company annual reports or textbooks. Journals, journal, or official internet sites.
Second-hand information is fine for as long as it's properly identified.
Students usually think that primary data is more appealing. That is not always true.
Choose primary data when.
Your topic is about opinions or actions
You are able to speak to participants
Sample size is controlled
Make sure to use secondary data.
It is a financial or accounting related.
Data is available through reports
Limitations on time
IGNOU does not penalize projects based on secondary data. What matters is the correct analysis.
Sampling design describes how respondents or units were selected.
In ignou mcom project work, simple sampling methods are enough.
Convenience sampling is among the most common method used by students.
Example explanation.
Convenience sampling was the method used to select participants based on accessibility and availability.
This is real and has been was accepted by IGNOU.
Random sampling could be used If respondents were randomly chosen.
Example explanation.
The random sampling method was used to select respondents from the crowd.
Only use this if the selection occurred at random.
The size of the sample must be reasonable and be manageable.
Common sample sizes of IGNOU projects range from 30 to 100 participants for surveys.
for financial reports, sample size could be a reference to number of years or even companies.
Example explanation.
The sample size consists of fifty respondents from the organisation.
Or
The study includes financial information of five years consecutively.
Be sure to keep this in line with your analysis section.
The length of study defines the period of time you will conduct your research.
In the case of financial topics, indicate the financial years clearly.
For survey topics, specify the length of collecting data.
Example.
The study spans three months of time during which data was gathered and then analyzed.
This shows planning and clarity.
Many ignou mcom project submissions suffer due to avoidable mistakes.
Copying methods from the internet
using terms from the internet that are not understood without having a clear understanding
Mismatch between objectives and methodologies
Insisting on primary data in the absence of evidence
Make sure you avoid these mistakes in order to increase your project quality.
IGNOU assessors search for.
Accuracy
Clarity
Application to topic
An honest explanation
They do not want perfect research. They require sincere effort.
Simple and well explained approach usually performs better than a copied and technical one.
Always read your objectives before formulating your strategy. Every goal should be backed by a procedure.
If the objective is to study financial performance, refer to the ratios.
If objective is to determine employee satisfaction, provide a questionnaire.
This alignment creates a strong impression.

Finding the best research design and method for data collection cannot be a matter of complexity. It's about a good fit. In a project like ignou MCOM IGNOU solved project basic choices made clear work best.
Be aware of the subject. Be sincere about your data. Write in your own language. This alone is a great way to improve both scores and confidence.
