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Choosing the correct research design and method of data collection is among many of the most naive tasks for students working on their IGNOU project. A lot of students write their ignou mcom assignments without knowing what research they're actually carrying out. This is why the methodology section is weak, copied, or disconnected from the main topic.
This article focuses only on the best way to choose an appropriate research style and data collection technique specifically for IGNOU MCom projects. The article explains concepts in a simple language and links them directly with concrete examples so that students can apply them easily.
Research design acts like a blueprint for your study. It sets the direction for your research project. If the research design is wrong, then everything that will follow data collection and conclusion can be considered questionable.
IGNOU does not anticipate complex and highly technical research concepts. They are looking for alignment. The design should reflect your goals, objectives, topic, as well as access to data.
Many students do not lose marks simply because their topic is not good or their writing style is bad, but because the design does not reflect the objective they've set for themselves.
Research design is the way to describe the kind of research you're conducting. It answers three basic questions.
What is being studying?
and why is it being researched
How it is being investigated
For ignou's MCOM projects, research design usually falls among the following classes.
In general, descriptive research designs are the most frequently utilized design used in IGNOU MCom projects. It is utilized for projects where the aim is to explain a particular situation, condition or even a performance.
This design is suitable to be used in areas such as.
Satisfaction of employees
Satisfaction of clients
Analyzing financial performance
Working capital management
The impact of training on employees
In descriptive research the researcher doesn't manipulate variables. The primary focus is the observation and description of existing facts.
Example explanation.
The study follows the pattern of a descriptive research study that analyzes the current financial situation of the company using relevant information.
This design is secure it is accepted and simple justification in an ignou mcom project.
Analytical research design is employed when the study goes beyond description and tries to analyze relationship or performance trends.
This design is ideal when your project involves.
Ratio analysis
Analyse of trend
Comparative study conducted between companies
Year-to-year financial evaluation
A variety of finance related ignou project topics use analytical design and descriptive design.
Example explanation.
The study adopts an analytical research method to assess the financial performance of the firm using trend analysis and ratios.
This shows depth, but without sounding complicated.
Exploratory research design is employed for topics that are in its initial stages or not well defined. It isn't as prevalent with IGNOU MCom projects but may apply to areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory research design that seeks to discover the extent of employee awareness about new accounting practices.
Use this design only when the subject you're discussing is unexplored.
To decide on the right design take a look at these issues.
Am I writing about an existing situation
Are I analyzing the performance or trend
Do I want to explore some new concepts
If the answer is "description and not a description, then you should go with a descriptive design.
If it involves numbers and comparison and analysis, you should add an analytical design.
If it focuses on understanding new ideas then go with exploratory designs.
For most ignou project submissions with descriptive and analytical designs will suffice.
Once the research design has been selected After deciding on the research design, the next task is to decide how data should be collected. Data collection method should support your research proposal.
IGNOU accepts primary and secondary data. What is important is honesty and clarity.
Primary data are data that is collected directly by the researcher for the first time.
Common primary data tools comprise.
Questionnaire
Interview
Observation
Primary data can be helpful when you are working on projects that require opinions as well as perceptions and behavior.
Examples of subjects that can be used for primary data.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Students often use questionnaires, but they don't design them in a proper manner. IGNOU does not look at the questionnaire deeply, but it needs to appear legitimate and rational.
Guidelines for questionnaire design.
Answers should be straightforward
Do not use technical language
Use close ended questions
Be sure to link questions with goals
Example description for methodology section.
Primary data was collected through the structured questionnaire, which consists of closely-ended, standardized questions designed in accordance to the purpose and goals of this study.
Don't claim advanced survey techniques if they did not employ them.
Interviews aren't very common but can be beneficial for smaller-scale studies. It's a great option for case research and qualitative topics.
Example explanation.
Primarily, data was collected through individual interviews with employees to understand their views regarding the topic.
Interview method only when you actually spoke to respondents.
Secondary data refers to data already collected by someone else. It is often used for the ignou mcom projects work.
Sources of secondary data include.
Yearly reports, financials Books Research journals Company websites Government publications
Accounting and finance topics typically require secondary information.
Example explanation.
The study is based on secondary data taken from companies' annual reports or textbooks. Journals, journal, online websites, and textbooks.
Secondary data is completely acceptable If it is appropriately mentioned.
Students are often of the opinion that data from primary sources appears prettier. However, this is not always the case.
Pick the primary data.
The subject of your discussion involves opinions or actions
You have access to those who have an opinion
The size of the sample is achievable
Make sure to use secondary data.
Your subject is finance or accounting based.
Data is readily available within reports
It is time-bound
IGNOU cannot penalize projects based on secondary information. What is important is an accurate analysis.
The sampling design explains how respondents or units were picked.
In the project ignou mcom work easy sampling techniques are sufficient.
Convenience sampling is one of the most commonly used method by students.
Example explanation.
Convenience sampling was the method used to select respondents based on availability and accessibility.
This is the truth and has been approved by IGNOU.
Random sampling can be described if respondents were selected randomly.
Example explanation.
Random sampling was employed to select respondents from the population.
Use this only if selection is actually random.
Sample size should be considered reasonable and doable.
Common sample sizes in IGNOU projects range from 30 to 100 people who take part in surveys.
for financial reports, sample size could be a reference to number of years or companies.
Example explanation.
The sample size is 50 participants from the selected company.
Or
The study covers financial data from five consecutive years.
It should be consistent with your analysis section.
The length of study defines the time period for your study.
For financial topics, list the financial year clearly.
For survey topics, include the time of gathering data.
Example.
The study spans three months, during which time data was collected and analyzed.
This shows organization and clarity.
Many of the submissions to ignou's MCOM projects fall victim to errors that could be avoided.
Copying methodology from internet
using advanced terms without having a clear understanding
The objectives are not compatible and methodological approach
Invoking primary information without evidence
Avoid these errors to improve the quality of your work.
IGNOU MCOM project submission guide, https://mixclassified.com/user/profile/1046959, appraisers will look for.
Acuity
Clarity
Importance to the topic
Truthful explanation

They do not require perfect research. They expect genuine effort.
An easy and well-described process is more likely to score higher than a copied and technical one.
Always take your time reading your objectives before writing your methodology. Every objective should be supported with a method.
If the goal is to analyse financial performance, highlight percentiles.
If objective is to study employee satisfaction, refer to questionnaire.
This alignment gives a strong impression.
Selecting the right research design and method for data collection doesn't mean complexity. The key is in the suitability. In an ignoumcom project simple decisions that are explained clearly are the best.
Be aware of the subject. Be transparent about your information. Write in your own words. This alone is a great way to improve both scores and confidence.