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Choosing the right research design and the method of collecting data is among the most difficult tasks that students must consider when working on their IGNOU project. Many students start writing their ignou MCOM project without really knowing what research they're actually carrying out. This is why the methodology section is weak, copied or is disconnected from the theme.
This article focuses only on how to select an appropriate research strategy and data collection method with respect to IGNOU MCom projects. It explains concepts in simple terminology and ties them with concrete examples so that students are able to use them immediately.
Research design functions as a plan for your study. It defines the direction for your research project. If the research concept does not meet the criteria, everything that includes data collection, analysis and conclusion can be considered questionable.
IGNOU does not expect complex or extremely technical research designs. What they want is alignment. Design should be in line with goals, objectives, topic, as well as the availability of data.
Many students do not lose marks just because their content isn't good and their design doesn't align with the purpose they've set for themselves.
Research design specifies the type of study you're undertaking. It answers three basic questions.
What is being studied
to determine why it's being looked at
What is being researched
In the ignou mcom project work, research design usually falls to one of the aforementioned categories.
This is one of the most commonly employed design in IGNOU MCom projects. It is used for projects where the aim is to describe a specific situation, condition, or perform.
This design is ideal to be used in areas such as.
Customer satisfaction
Customers' perception
Analysis of financial performance
Working capital management
Effect of training on employees
In descriptive research the researcher doesn't manipulate variables. The emphasis is on the observation and description of existing facts.
Example explanation.
The study employs the pattern of a descriptive research study for analyzing the present financial position of the selected company based upon relevant data.
This design is safe to use, well-accepted, and easy to prove in an ignou project for mcom.
Analytical research design is used for research that goes beyond description and seeks to understand the relationships between performance trends or patterns.
This design can be used when your project involves.
Analysis of ratios
Trend analysis
Comparison study between companies
Financial year wise evaluation
Many finance-related ignou topics for projects utilize analytical design together with descriptive designs.
Example explanation.
This study utilizes an analytical research approach to assess the financial performance of a company by analyzing trends and ratios.
This shows depth but isn't complicated.
Exploratory research methodology is applied when the subject is in its initial stages or not well defined. This is less prevalent for IGNOU MCom projects but may be used in areas such as.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study follows an exploratory research methodology to understand employee awareness regarding recent accounting practices.
Use this style only when your subject is truly exploring something unfamiliar.
To select the right design Ask yourself these questions.
Am I describing an existing situation
Do I analyze either performance or trends
Am I exploring a new concept
If the answer is a description the design should be descriptive.
If it includes numbers or comparison then add an analytical design.
If it concentrates on gaining insight into new ideas, choose exploratory design.
In most ignou MCOM project submissions an analytical and descriptive design are more than sufficient.
After deciding on the research design After deciding on the research design, the next task is deciding how data will be taken. The method used to collect data should be in line with your research proposal.
IGNOU allows both primary and secondary data. What matters is honesty and clarity.
Primary data refers to data gathered at the point of collection by researchers for the first.
The most commonly used data tools are.
Questionnaire
Interview
Observation
Primary data are useful when you're working with opinions or beliefs, or even behavior.
Some examples of topics that would be suitable for primary data.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students utilize questionnaires but aren't able to design them properly. IGNOU has not evaluated the questionnaire deeply, but it should look relevant and logical.
Guidelines for questionnaire design.
Be sure to keep questions simple
Do not use tech-speak.
Use short-ended questions
Incorporate questions into goals
Example description for methodology section.
The primary data was collected by using a well-structured questionnaire comprising closely-ended, standardized questions designed in accordance to the purpose and goals of this study.
Do not use advanced techniques for surveying if you did not apply them.
Interviews are not as common but can be helpful for small-sample studies. It works well for case studies and for qualitative topics.
Example explanation.
Primary data was collected by personal interviews with selected employees to discover their views about the issue.
Use the interviewing technique only if you actually spoke to respondents.
Secondary data is data already taken from another source. The use of secondary data is widespread in the work of the project ignou mcom.
The sources of secondary data are.
Yearly reports, financials Books Research journals Company websites Government publications
Accounting and finance topics typically depend on secondary data.
Example explanation.
The study relies on secondary data gathered from annual reports, textbooks, journals, as well as official sites.
Secondary data is entirely acceptable as long as it is properly referenced.
Students are often of the opinion that data from primary sources appears more attractive. This isn't always the case.
Choose the primary information when.
Your topic has to do with opinions or the way of life.
You are able to speak to people
The size of the sample is manageable
Make sure to use secondary data.
Your topic is either financial or accounting based.
The data is available in reports
This time is short
IGNOU will not punish projects on the basis of secondary information. All that matters is accurate analysis.
A sampling method explains how the participants or units were selected.
In ignou mcom project work it is simple to use sampling methods enough.
The most convenient method of sampling is convenience sampling. commonly used method by students.
Example explanation.
Convenience sampling method was adopted to choose respondents based on accessibility and availability.
It is also it is accepted by IGNOU.
Random sampling can be described in the case of random selection of respondents.
Example explanation.
Random sampling was the method employed to choose respondents from a large population.
Only use this if the selection is actually random.
The size of the sample must be reasonable and is manageable.
Common sample sizes of IGNOU projects range between 30 to 100 people who take part in surveys.
If you are studying financials, sample size can be used to refer the number years or even companies.
Example explanation.
The sample size is 50 respondents from a selected organisation.
Or
The study covers financial data of five years consecutively.
Be sure to keep this in line with your analysis section.
Study period is the period of time you will conduct your research.
For financial subjects, include the years of financial data clearly.
For survey topics, provide the time of survey data collection.
Example.
The study spans three months over which data was gathered and then analyzed.
This is a sign of planning and clarity.
Many submissions to projects submitted by ignou fail due to mistakes that are avoidable.
Copying methodology from online
using terms from the internet that are not understood without knowing
the difference between the objectives and methodological approach
Insisting on primary information without evidence
Avoid these mistakes to improve your project quality.
IGNOU MCOM project submission guide (just click the following page) evaluators look for.
Clarity
Clarity
Relationship to the topic
Sincere explanation
They do not expect perfect research. They expect honest effort.
A clear and simple technique usually scores higher than a copied technical one.
Always read your objectives before writing your approach. Each goal should be supported by a methodology.
If the objective is to study the financial performance of an organization, be sure to mention specific ratios.
If objective is to measure employee satisfaction, refer to questionnaire.
This alignment creates a strong impression.
Selecting the most appropriate research design and data collection method is not about complexity. It's about adaptability. When it comes to an ignou-mcom project basic choices made clear can be the most effective.
Get to know your subject. Be sincere about your data. Write your thoughts in your own words. This alone will improve your marks and confidence.
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