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Picking the appropriate research style and method of data collection is one of the most complicated aspects of students working on their IGNOU project. Many students start writing the ignou mcom proposal without clearly understanding what kind of research they're actually carrying out. Therefore, your methodology section will appear thin, sloppy, or out of sync with the subject.

This article is focused on the steps to select the most appropriate research design and data collection technique to be used in IGNOU MCom projects. It explains concepts in simple words and provides them by providing examples of how students are able apply them effortlessly.
Research design acts like an outline for your study. It determines the direction of your project. If your research design does not meet the criteria, everything that includes data collection, analysis and conclusion is in doubt.
IGNOU does not expect complex or extremely technical research designs. What they look for is alignment. The design should match your objectives, topic, and access to data.
Many students lose marks not for the reason that their subject is bad however, their style does not reflect the objective that they've expressed in their work.
Research design can explain what type of study you're conducting. It provides answers to three key questions.
What is being examined
The reason why it is being researched
What is being studied
For ignou's MCOM projects, research design usually falls within one of the categories below.
In general, descriptive research designs are the most frequently used design in IGNOU MCom projects. It is used when the goal is to denote a situation or condition or performance.
This design can be used for subjects like.
The satisfaction of employees
Affects the perception of customer
Evaluation of financial performance
Management of working capital
Effect of training on employees
In descriptive research researchers are not able to manipulate variables. The research is focused on taking note of and describing current facts.
Example explanation.
The study employs an analytical research plan to evaluate the current financial situation of the company using relevant data.
This design is secure it is accepted and simple to justify in an mcom project.
Analytical research methods are employed to study situations that go beyond descriptions and attempts to investigate patterns of performance or relationships.
This design is suitable if your project includes.
The ratio analysis
Comparison study
Comparative study between companies
Year-long financial evaluation
Many finance related ignou mcom projects employ analytical design along with descriptive design.
Example explanation.
This study utilizes an analytical research model to assess the financial performance of the firm by analyzing trends and ratios.
This indicates depth without sounding complex.
Research design that is exploratory is often used in cases where the subject is unknown or has not been defined clearly. It's not so common and is not used in IGNOU MCom projects but may be utilized in other areas such as.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory research model to assess the level of awareness among employees regarding new accounting practices.
This design should only be used when your topic genuinely explores something that is not familiar to you.
To select the right design, ask yourself these questions.
Are I describing an existing situation
Do I analyze the performance of or trends
Are I researching some new ideas
If your answer is description and not a description, then you should go with a descriptive design.
If it involves numbers and comparison you can add analytical design.
If it relies on understanding and interpreting new ideas consider exploratory designs.
In the majority of ignou mcom submissions detailed and analytical designs are more than sufficient.
Once research design is selected Next step is to decide how data should be collected. Data collection method should support the research strategy.
IGNOU permits primary as well as secondary data. What is important is honesty, and clarity.
Primary data are the data that was collected directly by the researcher for the first time.
Common primary data tools comprise.
Questionnaire
Interview
Observation
Primarily-sourced data is helpful whenever your project requires opinions or beliefs, or even behavior.
Examples of topics that are appropriate with primary statistics.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
A lot of students take questionnaires, but do not design them properly. IGNOU doesn't evaluate the questionnaire thoroughly, but it should be relevant and rational.
Guidelines for questionnaire design.
Make sure questions are simple
Do not use Technical language
Use closed ended questions
Make sure that questions are linked to goals
Example description for methodology section.
Primary data was collected through an organized questionnaire that consisted of close-ended questions that were developed according to the goals for the research.
Do not claim advanced survey methods if you do not use them.
The interview method is less well-known but is useful for smaller sample studies. It's perfect for case research and qualitative issues.
Example explanation.
The primary data was gathered through personal interviews with selected employees to understand their views on the issue.
Interview method only when you actually spoke to respondents.

Secondary data is data already obtained by someone else. It is commonly used in the work of the ignou MCOM project.
Sources of secondary data include.
The annual report Financial statement Books Research journals Company websites Government publications
Finance and accounting subjects typically depend on secondary data.
Example explanation.
The study is based on secondary data taken from companies' annual reports journal articles, textbooks including official site websites.
The use of secondary data is acceptable provided it is properly cited.
The majority of students think that primary data appears superior. However, that's not always true.
Pick the primary data.
Your topic involves opinions, or behaviour
You are able to speak to people
Size of the sample is reasonable
Choose secondary data when.
It is a financial or accounting based.
There is data available on reports
and reports. Time is not unlimited.
IGNOU has no intention of penalizing any project based on secondary data. What matters is proper analysis.
The sampling design explains why respondents or units were picked.
For projects like ignou's MCOM IGNOU solved project basic sampling techniques are sufficient.
Convenience sampling is among the most frequently used method for students.
Example explanation.
The convenience sampling technique was utilized to choose respondents based on accessibility and availability.
This is realistic and recognized by IGNOU.
Random sampling may be mentioned when respondents were chosen randomly.
Example explanation.
Random sampling method was employed to pick respondents from the entire population.
Use this only in cases where the selection was not random.
The size of the sample should be manageable and easily manageable.
Common sample sizes in IGNOU projects vary from 30 to 100 participants for surveys.
To conduct financial analyses, sample size may refer to number of years or even companies.
Example explanation.
The sample size is 50 respondents from the chosen company.
Or
The study covers financial data for five consecutive years.
Make sure that this is consistent with your analysis section.
Study time defines the length of your study.
In the case of financial topics, indicate the years of financial data clearly.
For survey areas, write down the period of research.
Example.
The study period consists of 3 months during which information were gathered and analyzed.
This shows organization and clarity.
Many submissions to projects submitted by ignou suffer due to avoidable mistakes.
Copying the methodology of internet
Using advanced terms without understanding
Discord between goals and methodological approach
It is possible to claim primary data without evidence
Avoid these mistakes to improve your project quality.
IGNOU examiners look for.
Klarity
Logical flow
Connects to the subject
Sincere explanation
They don't have the expectation of perfect research. They are looking for genuine effort.
Simple and well-explained approach usually performs better over a copy of a technical procedure.
Be sure to read your objectives prior to making your writing strategy. Each objective must be backed with a method.
If the objective is to evaluate the performance of financials, you should mention numbers.
If objective involves analyzing the satisfaction of employees, reference questionnaire.
This alignment leaves a strong impression.
Picking the appropriate research design and data collection technique will not be about complexity. It's all about the right fit. In a project like ignou mcom Simple choices that are clearly explained perform best.
Understand your topic. Make sure you are honest with your information. Write in your own language. That alone can improve both scores and confidence.