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The choice of the appropriate research design and data collection strategy is among the most confusing parts for students completing their IGNOU Project MCOM (Hu.Feng.Ku.Angn..Ub...Xn--.U.K37@Www.mandolinman.it) project. A lot of students begin writing their IGNOU mcom projects without having a clear understanding of the type of research they actually are conducting. As a result, the methodology section appears lacking, copied, or is disconnected from the theme.
This article is focused on the process of selecting an appropriate research design and data collection methodology with respect to IGNOU MCom projects. It describes concepts in a simple terms and connects them by providing examples of how students can use them effectively.
Research design functions as an outline of your research. It outlines the direction of your project. If the research strategy is flawed, everything that begins with data collection and analysis, and conclusion becomes questionable.
IGNOU does not believe in complex or highly technical research models. What they want is alignment. The design should match your objectives, topic, and information availability.
Many students lose marks not because their topic is bad, but because their design isn't in line with the goal they've stated in their essay.
Research design can explain what type of study you're conducting. It will answer three important questions.
What is being considered
to determine why it's being researched
How it is being researched
In the work of the ignou mcom project research design typically falls to one of the aforementioned categories.
In general, descriptive research designs are the most frequently employed design in IGNOU MCom projects. It is used when the goal is to identify a condition, situation, or perform.
This design is suitable for subjects like.
The satisfaction of employees
Affects the perception of customer
Analyzing financial performance
Working capital management
Effect of training on employees
In descriptive research researchers don't alter variables. The emphasis is on observing and describing existing facts.
Example explanation.
The study employs the method of descriptive research that analyzes the current financial position of the selected company based on relevant information.
This design is safe and accepted. It is also easy to justify in an project for mcom.
Analytical research is utilized when the study goes beyond description to try to determine relations or performance trends.
This design is ideal when your project has.
Analysis of ratios
Tend analysis
Study of comparison between companies
and their financial evaluation
Many finance related ignou mcom topics are based on analytical design along with descriptive design.
Example explanation.
The study is based on an analytical research style to assess financial performance of the firm by using ratios and trend analysis.
This shows depth without sounding complicated.
Exploratory research design is employed in cases where the subject is unfamiliar or unclear. It is less frequent when it comes to IGNOU MCom projects but may apply to areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory design of research to investigate the awareness of employees about new accounting practices.
Use this design only when your subject really explores something unexplored.
To select the right design take a look at these issues.
Are I describing an existing situation
Are I analyzing developments or performance
Do I want to explore an idea that is new to me?
If the answer is "description, go with descriptive design.
If it is based on numbers and comparison and analysis, you should add an analytical design.
If it has to do with understanding new ideas, choose exploratory design.
For most ignou mcom project submissions conceptual and analytical designs are more than adequate.
Once the research design has been selected The next step is deciding how data will be taken. The method of data collection should complement the research plan.
IGNOU permits primary as well as secondary data. What is important is honesty and transparency.
Primary data are data that is collected on the spot by the investigator for the initial time.
Common primary data tools comprise.
Questionnaire
Interview
Observation
Primary data are useful whenever your project requires opinions of perceptions, behavior, or other thoughts.
Some examples of topics that would be suitable for data that is primary.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students make use of questionnaires, but do not design them properly. IGNOU is not evaluating the questionnaire with a thoroughness, but it should be designed to look appropriate and rational.
Guidelines for questionnaire design.
Simple questions should be asked.
Do not use Technical language
Make sure you answer close-ended questions
Connect questions to goals
Example description for methodology section.
Primary data was obtained using a structured questionnaire consisting of specific questions that are designed to be close to the purposes for the research.
Do not make claims for advanced survey methods if you do not apply them.
Interviews aren't very common but useful for small sample studies. It's useful for case research and qualitative issues.
Example explanation.
Primary data was gathered via personal interviews with employees in order to gain insight into their opinions on the topic.
Utilize the interview technique only if you have had contact with respondents.
Secondary data refers to data already collected by someone else. It is extensively used in the ignou mcom projects work.
The sources of secondary data are.
Annual reports Financial Statements Books Research journals Company websites Government publications
Finance and accounting subjects typically depend on secondary data.
Example explanation.
The study relies on secondary data that was gathered from annual reports, textbooks, journals, and official websites.
Secondary information is acceptable when properly referenced.
Students often think primary data appears better. This is not always true.
Use primary data only when.
Your topic has to do with opinions or the way of life.
You are able to speak to a variety of respondents
Sample size is enough to handle the topic
Use secondary data only when.
The subject you are discussing is financial or accounting related.
It is possible to access data as reports
But time is limited
IGNOU has no intention of penalizing any project based on secondary information. What is important is proper analysis.
Sampling design describes how respondents or units were picked.
In the case of ignou's mcom project simply sampling techniques are enough.
Convenience sampling is the most popular method used by students.
Example explanation.
The convenience sampling method was used in order to select respondents on the basis of accessibility and availability.
This is real and has been has been accepted by IGNOU.
Random sampling is a possibility in cases where respondents were picked randomly.
Example explanation.
Random sampling methods were used to identify respondents from the group.
Only use this if the selection is actually random.
Size of the sample should be appropriate and doable.
Standard sample sizes for IGNOU projects range between 30 to 100 participants for surveys.
for financial reports, sample size could be a reference to number of years or even companies.
Example explanation.
The sample size is 50 respondents from the selected organisation.
Or
The study includes financial information of five consecutive years.
This should be consistent with the analysis section.
The term "period of study" defines the period of time you will conduct your study.
For topics related to finance, be sure to state financial years clearly.
For survey issues, list the time of survey data collection.
Example.
The study period consists of the period of three months where data were collected and analysed.
This shows organization and clarity.
Many of the ignou mcom submissions fail due to mistakes that are avoidable.
Copying methodology from the internet
using advanced terms without understanding
Missing the point between objectives and methodological approach
It is possible to claim primary data, but without any evidence
Make sure you avoid these mistakes in order to increase the quality of your work.
IGNOU assessors search for.
The clarity
Logical flow
Contextual relevance topic
Affirmative explanation
They don't have the expectation of perfect research. They want genuine effort.
A straightforward and easily explained process is more likely to score higher than a copycat technical approach.
Read your objectives thoroughly prior to writing the methodology. Each objective must be backed by a method.
If your goal is to look at the performance of financials, you should mention ratios.
If objective is to study employee satisfaction, provide a questionnaire.
This alignment creates a strong impression.
The right research design and data collection methodology should not concern complexity. It's about adaptability. In a project like ignou mcom simple decisions that are explained clearly are the best.
Know your subject. Don't lie about your data. Write your thoughts in your own words. This alone is a great way to improve both marks and confidence.
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