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Selecting the best research design and data collection strategy is among many of the most naive tasks of the IGNOU project. Many students begin their IGNOU mcom projects without having a clear understanding of the type of research they're actually carrying out. The result is that your methodology section will appear inadequate, copied, or a bit disconnected from the topic.
This article will focus on the steps to select an appropriate research strategy and data collection methodology to be used in IGNOU Project MCOM MCom projects. It provides concepts in a simple way and connects them by providing examples of how students can use them effectively.
Research design functions as an outline for your study. It sets the direction for your research project. If your research design is wrong, everything that involves data collection, analysis as well as conclusion becomes questionable.
IGNOU will not be able to provide complex or technical research designs. What they expect is alignment. The design should be a reflection of your goals, subject, and availability of data.
Many students get a grade not because their topic is bad it's because their layout does not reflect the objective the students have set out in their writing.
Research design describes the type of study you are conducting. It answers three basic questions.
What is being researched
What is being looked at
How it is being researched
In the ignou mcom project work research design generally falls in one or more of these categories.
The descriptive design for research has become the most frequently employed design in IGNOU MCom projects. It is employed for projects that aim to describe a specific situation, condition, or performance.
This design is suitable for subjects like.
Customer satisfaction
Affects the perception of customer
Financial performance analysis
Working capital management
Impact of training on employees
In descriptive research The researcher is not allowed to manipulate variables. The focus is solely on the observation and description of existing facts.
Example explanation.
The study follows an exploratory research approach for analyzing the present financial situation of the company using relevant information.
This design is safe and is easy to prove in an MCOM project.
Analytical research design is employed when the study goes beyond description and attempts to analyse relationships or performance trends.
This design is ideal when your project involves.
Ratio Analysis
Research on trends
Study of comparison between companies
Year wise financial evaluation
A lot of finance-related ignou mcom projects employ analytical design in addition to descriptive design.
Example explanation.
This study utilizes an analytical research style to assess financial performance of the company with the help of ratios and trend analysis.
This shows depth but isn't complex.
Exploratory research is a method of conducting research when the topic is in its initial stages or not well defined. It is not as common and is not used in IGNOU MCom projects but may use in areas like.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory approach to determine the perception of employees about new accounting practices.
Use this design only if your subject really explores something that is not familiar to you.
To decide on the right design To choose the best design, consider these questions.
Am I describing a present situation
Am I looking at performance or trends
Are I examining some new concepts
If the answer is "description the design should be descriptive.
If it is based on numbers and comparison or analysis, consider adding analytical design.
If it is focused on understanding new ideas opt for an exploratory style.
In the majority of ignou mcom submissions an analytical and descriptive design are more than adequate.
If you've chosen a research methodology Next step is selecting the way in which data is collected. Data collection method should support your research concept.
IGNOU accepts primary and secondary data. What matters is honesty and transparency.
Primary data are data that is collected straight by the researcher in their first attempt.
Common data tools for primary use include.
Questionnaire
Interview
Observation
Primary data is valuable when you're working with opinions or perceptions.
Examples of topics that are appropriate the primary use of data.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students make use of questionnaires, but don't make them well-designed. IGNOU has not evaluated the questionnaire in depth, however it should look relevant and logical.
Guidelines for questionnaire design.
Simple questions should be asked.
Do not use technical language
Use closed ended questions
Questions should be linked to objectives
Example description for methodology section.
Primary data was collected using an organized questionnaire made up of closely-ended, standardized questions designed in accordance to the purposes from the study.
Do not use advanced survey techniques if, in fact, you did not use them.
Interview methods are less popular but it's useful for small sample studies. It's perfect for case research as well as qualitative topics.
Example explanation.
Primary data was collected by personal interviews with selected employees to gather their opinions on the topic.
Only use interview methods if you actually interacted with respondents.
Secondary data is information that has been received by another. It is often used for the ignou MCOM project work.
Secondary data sources include.
Monthly reports and financial statements Books Research journals Company websites Government publications
Finance and accounting topics mostly depend on secondary data.
Example explanation.
The study relies on secondary information gathered from annual reports or textbooks. Journals, journal, along with official web sites.
Secondary information is acceptable If it is appropriately mentioned.
Students often think primary data has a better appearance. It's not always the case.
Pick the primary data.
The topic you are discussing involves opinions or behavior
You are able to speak to the people who are responding
The size of the sample is acceptable
Choose secondary data when.
Your topic is financial or accounting related.
Information is available in reports
and reports. Time is not unlimited.
IGNOU is not penalizing projects based on secondary data. What is important is a proper analysis.
This design describes how the respondents or units were picked.
In the ignou project work basic sampling techniques are sufficient.
Convenience sampling is one of the most frequent method employed by students.
Example explanation.
The method of convenience sampling was employed to select respondents based on availability and accessibility.
This is an accurate assumption and is approved by IGNOU.
Random sampling can be described in the event that respondents were randomly selected.
Example explanation.
Random sampling was the method used to select the respondents from the general population.
Use this only in cases where the selection was really random.
The sample size should be reasonable and easily manageable.
Standard sample sizes for IGNOU projects vary from 30 to 100 people who take part in surveys.
If you are studying financials, the size of the sample could refers to the number years or even companies.
Example explanation.
The sample size is 50 people from the chosen organisation.
Or
The study includes financial information from five consecutive years.
You should keep this in line with your analysis section.
The term "period of study" defines the timeframe of your research.
When discussing financial topics, you should mention the financial year clearly.
For survey topics, specify the length of data collection.
Example.
The study period consists of three months during which data were collected and analysed.
This is a sign of planning and clarity.
Many of the submissions to ignou's MCOM projects fail due to mistakes that are avoidable.
Copying methodology and methods from internet
using terms from the internet that are not understood without knowing
Mismatch between objectives and the methodology
Claiming primary data without evidence
Beware of these mistakes and improve your project quality.
IGNOU appraisers will look for.
The clarity
Logical flow
Connection to topic
Affirmative explanation
They don't have the expectation of perfect research. They demand sincere efforts.
Simple and well-explained process is more likely to score higher than a copied technical one.
Always review your goals prior to creating your methodology. Each objective must be backed by a procedure.
If the objective is to study the performance of financials, you should mention the ratios.
If objective is to study employee satisfaction, use questionnaires.
This alignment makes a powerful impression.
Selecting the right research plan and data collection technique doesn't mean complexity. It's all about the right fit. In an ignou mcom project simple decisions that are explained clearly are the best.
Be aware of your topic. Keep your data honest. Write your thoughts in your own words. This alone will improve your scores and confidence.
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