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The choice of the appropriate research design and data collection technique is among the most complicated aspects for students working on their IGNOU Project Guide MCOM project. Many students start writing their ignou mcom project without realizing what research they're actually conducting. So, the methodology section looks uninspired, copied, or is disconnected from the theme.
This article focuses exclusively on the process of selecting the best research design and data collection technique to be used in IGNOU MCom projects. It explains concepts in simple terminology and ties them with concrete examples so that students are able to apply them quickly.
Research design acts like a plan for your study. It determines the direction of your research project. If the research method is incorrect, everything that goes along with data collection, research and conclusion can be considered questionable.
IGNOU does not have complex or highly technical research plans. What they expect is alignment. The design should reflect your goals, topics, and information availability.
Many students are penalized not simply because their topic is not good or their writing style is bad, but because the design does not reflect the objective they've written.
Research design can explain what type of research you're conducting. It can answer three main questions.
What is being studying?
Why it is being researched
How it is being researched
In the case of ignou MCOM project work research design is usually categorized among the following classes.
Description research is among the most frequently employed design in IGNOU MCom projects. It is used for projects that seek to describe a situation, condition or a particular performance.
This design can be used to be used in areas such as.
Employee satisfaction
Personal perceptions of customers
Analysis of financial performance
Working capital management
Effect of training on employees
In descriptive research researchers do not alter variables. The main focus is noting and describing existing facts.
Example explanation.
The study employs the pattern of a descriptive research study to examine the current financial position of the selected company based upon relevant data.
This design is secure that is accepted, dependable, and simple use in a MCOM project.
Analytical research is utilized when a study goes above descriptions and attempts to investigate relationship or performance trends.
This design is appropriate if your project involves.
Ratio Analysis
Trend analysis
Comparative study between companies
Year-long financial evaluation
Many finance-related ignou topics for projects utilize analytical design and descriptive design.
Example explanation.
This study utilizes an analytical research method to assess the financial performance of the business by way of trend and ratio analysis.
This indicates depth without sounding complex.
Exploratory research methodology is applied in cases where the subject is unknown or has not been defined clearly. It is not as common when it comes to IGNOU MCom projects but may be employed in fields such as.
Emerging business practices
Digital payment adoption
New accounting standards awareness
Example explanation.
The study is based on an exploratory approach to understand employee awareness regarding current accounting practices.
Make use of this design only when your subject is truly exploring something that is not familiar to you.
To select the right design consider these questions.
Do I want to present an existing situation
Am I analyzing the performance of or trends
Am I investigating a new concept
If your answer is description it is best to go with descriptive designs.
If it involves numbers and comparison it is advisable to add an analytical style.
If it seeks to understand new concepts opt for an exploratory style.
For most ignou project submissions detailed and analytical designs will suffice.
Once research design is selected, the next step is to decide how data should be collected. The method of data collection should complement your research concept.
IGNOU allows both primary and secondary data. It is the honesty and transparency.
Primary data is information gathered in the direct presence of the research scientist for the very first time.
Common data tools for primary use include.
Questionnaire
Interview
Observation

Primarily-sourced data is helpful whenever your project requires opinions or perceptions.
Topics suitable in primary research.
Employee satisfaction
Customer service quality
Investor perception
Training effectiveness
Many students make use of questionnaires, but don't make them well-designed. IGNOU is not evaluating the questionnaire to its fullest extent, however it needs to appear legitimate and logical.
Guidelines for questionnaire design.
Simple questions should be asked.
Beware of any technical words
Use short-ended questions
Answers to questions should correspond with objectives
Example description for methodology section.
The primary data was collected by using a structured questionnaire made up of closed-ended questions that were designed according to the objectives used in this research.
Do not claim advanced survey methods if you do not employ them.
Interviews are not as common but it's useful for small sample studies. It's useful for case research and qualitative topics.
Example explanation.
Primarily, data was collected through individual interviews with employees to learn their perspectives regarding the subject.
Only use the interview method if that you had actual interaction with respondents.
Secondary data is data already stored by an individual. It is frequently used in the work of the project ignou mcom.
Secondary data sources include.
The annual report Financial statement Books Research journals Company websites Government publications
Topics in finance and accounting typically are dependent on secondary data.
Example explanation.
The study relies on secondary information gathered from annual reports as well as textbooks, journals including official site websites.
Secondary information is acceptable If it is appropriately mentioned.
Students often think primary data has a better appearance. It's not always the case.
Choose the primary source of data.
Your topic may involve opinions or behaviour
You are able to speak to people
Size of the sample is controlled
Use secondary data only when.
Your topic is either financial or accounting based.
Data is available on reports
The time limit is set
IGNOU do not weigh down projects on the basis of secondary data. What is important is proper analysis.
Sampling design explains how respondents or units were picked.
For projects like ignou's mcom easy sampling techniques are sufficient.
Convenience sampling is one of the most popular method used by students.
Example explanation.
Convenience sampling is a method to choose respondents based on availability and accessibility.
This is realistic and was accepted by IGNOU.
Random sampling can be described when respondents were randomly selected.
Example explanation.
Random sampling was the method employed to draw respondents from a population.
This is only used if the selection occurred at random.
The size of the sample should be manageable and easy to manage.
Common sample sizes in IGNOU projects vary from 30 to 100 participants for surveys.
If you are studying financials, sample size could refer to the number of years or the size of companies.
Example explanation.
The sample size consists of fifty respondents from the company.
Or
The study covers financial data for five consecutive years.
Follow this with respect to your analysis section.
Study period is the length of your research.
For topics on finance, make sure to mention your financial year clearly.
For survey topics, provide the time of data collection.
Example.
The period of study covers the period of three months where data were collected and analysed.
This is a sign of planning and clarity.
Many submissions to projects submitted by ignou result in errors that could have been avoided.
Copying methodology from internet
Using terms that are more advanced without understanding
Inconsistency between objectives and methods
Making claims to primary data with no evidence
Avoid these mistakes to improve your project quality.
IGNOU evaluators look for.
Klarity
Logical flow
relevance to the subject
Transparent explanation
They do not require perfect research. They expect sincere effort.
An easy and well-described process is more likely to score higher over a copy of a technical procedure.
Be sure to read your objectives prior to writing your approach. Every goal should be backed by a strategy.
If the objective is to study financial performance, include those ratios.
If objective is to examine the level of satisfaction among employees, you should mention questionnaires.
This alignment leaves a strong impression.
The choice of the best research design and data collection technique doesn't mean complexity. It's about being able to use it. In a project like ignou mcom easy choices, clearly explained make the best choice.
Get to know your subject. Be honest about your data. Write your thoughts in your own words. This alone can increase both scores and confidence.